Press
Superlist No. 835: Youth record labels
Where local kids can make beats and rhymes
by Jamilah King
San Francisco Bay Guardian - Wednesday March 26, 2008
Youth record labels are fast becoming one of the most innovative and effective ways to combine job development, skills training, and music production for many working-class youth of color. At these programs, there are no holier-than-thou "back when I was a kid" lectures from out-of-touch old fogies. Instead, kids study DJ'ing under DJ Quest and get stage-presence tips from Zion I.
Teens also take an active role in the creation, production, and management of their projects and think about their work as something larger than simply entertainment. From beat-making classes to benefit concerts for immigrant rights, young folks are helping lead the cry for transformation at every level of society - all to an intricately produced soundtrack.
What follows are the heavy-hitting youth record labels in the Bay.
The DJ Project (440 Potrero, SF; 415-487-6700, info@thedjproject.com) is a youth entrepreneurship program built on the foundations of hip-hop and community empowerment. As part of Horizons Unlimited, the DJ Project offers classes in DJ'ing, music production, and promotions taught by some of the Bay's finest independent hip-hop artists.
Aside from simply making hip-hop, young artists discuss how such forces as racism, love, homophobia, and anger inform their lyrics. After they record their first CD, the students learn graphic design skills in order to create their own cover art. Recently, the project produced the film Grind & Glory (2007), which showcased local young hip-hop artists competing for a chance to play at the annual hip-hop festival Rock the Bells.
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Copyright 2008 San Francisco Bay Guardian
For more information on The DJ Project or to find out
how you can help, go to www.theDJproject.com.
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