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Who We Are
About Us
The DJ Project is an arts entrepreneurship program built on a hip-hop foundation. It uses music to engage young adults, giving them opportunities to develop in a context familiar to them. Through small business management, audio and video production, job readiness training and community service, The DJ Project model is a creative learning experience for the hip-hop generation.
The DJ Project curriculum challenges participants to sharpen their critical analysis of the recurring themes in urban music, such as materialism, homophobia, race, love, anger, sexuality and gender. It provides them with a platform to express their own views.
After recording their CD or Uploadable Media, the youth receive basic graphic design training to create the cover artwork and promotional material. They learn the fundamentals of marketing as they distribute their music through Social media, Music profiles and local record stores, completing a process that begins with the conceptualization of the record and ends with a sale of a finished product.
Mobile DJ's and Events
The DJ Project launched its pilot program at Horizons Unlimited of San Francisco in Fall, 2000. In collaboration with Southern Exposure Art Gallery, the first generation of DJ Project participants created "Mission Voices," a CD combining words of inspiration with expert turntablism and sonic experimentation. Since then The Dj project has went on to create numerous youth drive music project that have had a positive impacted on the community. Click HERE to listen to past projects.
Our History
The DJ Project launched its pilot program at Horizons Unlimited of San Francisco in Fall, 2000. In collaboration with Southern Exposure Art Gallery, the first generation of DJ Project participants created "Mission Voices," a CD combining words of inspiration with expert turntablism and sonic experimentation. Since then The Dj project has went on to create numerous youth drive music project that have had a positive impacted on the community. Click HERE to listen to past projects.
At Horizons, the program received instant support from the music community. Local musicians and speakers visited the studio to conduct workshops, sharing their knowledge of music and stories of their business experience. Guest artists have included Azeem (Spearhead), Jahi(P.E.2.0), Dead Prez, Big Rich, Malika(Making of The Band), DJ Zeph (Widehive, VU), DJ Quest (SpaceTravelers, Livehuman), Leon Mobley (Ben Harper and the Innocent Criminals), David Boyce (Brown Fellinis) and many other figures from the San Francisco music scene.
Youth participants are provided with a rich media experience, fully integrating them into the professional media community. They have been featured on 90.3FM (KUSF), 94.9 (KPFA), 89.5 (KPOO), KDTV Channel 14, TechTV's AudioFile, XLR8R magazine, STASH magazine and in the San Francisco Examiner.
We’d love to hear from you!
440 Potrero Ave | San Francisco, CA | 94110 | thedjproject@horizons-sf.org
Tel: 415-487-6741 | Fax: 415-487-6724